Joico – Why it needs to be your colour of choice

Joico-Vero K-PAK Range

Unlike other colour brands that may leave your hair looking heavy and without luster. Our shades are pure-tone colors, while others are pre-mixed in the tube, Joico can be mixed and matched for an endless amount of custom shades, allowing us the artistic freedom to create bespoke colours for each and every one of our clients.

Because of this pure tone mix, we achieve beautifully natural coverage every time which in turn lends itself to a softer more natural re-growth.

Joico – YouthLock

Turn back time, reverse the signs of aging hair.

Like skin, the natural aging process takes its toll on hair. Over time hair will get brittle, coarse, wiry, gray, and start to get a dull ‘flat’ look.

Our Joico Age Defy shades make hair look and feel younger instantly – it will have better condition, more shine, and vibrancy.

Joico – LumiShine Range

Looking for healthy shiny hair.

Instantly re-strengthens the hair and reduces breakage, delivering healthy-looking long-lasting colour results with up to 2x more shine

Joico – Color Intensity – creativity straight from the tube, puts you in the spotlight

A dazzling spectrum of bold, vibrant color, intensely concentrated pigments that are designed to help create over-the-top vibrancy.

Color Intensity’s semi-permanent formula can be applied straight from the tube, or mixed for endless creative possibilities.

Joico -Color that actually makes hair healthier! And here’s how

Healthy hair is packed with keratin.

Over time all hair will also lose some of that keratin because of sun, styling, and chemical treatments as a result hair will be fragile and vulnerable to breakage – In other words, it becomes damaged hair.

The Quadramine Complex® – the one technology that all JOICO hair colors have in common – is made of natural keratin that fills the gaps caused by that damage. The ground-breaking technology reconstructs hair from the inside out while it is being colored.

Thanks to the ground-breaking technologies behind Joico colour it creates healthy hair from the inside, allowing people to shine on the outside

Joico -Color that actually makes hair healthier!